Tomorrow I’m releasing a product into the wild that I’ve spent the past five months working on. It hasn’t been my sole focus but of everything I’ve worked on in the past year or so it has the highest income potential by far. What’s interesting about this is that there was a point this morning where I had this sudden burst of enthusiasm about it. I started writing down dozens of ideas on how we could generate more leads and sales. I came up with a list of assets to be tweaked or measured to ensure that we got the highest conversion rates possible. Some of these ideas were absolutely insane, some might end up being strokes of genius.
I’m thinking over every project I’ve been a part of and every time it’s the same. There was always one day where suddenly it all clicked and I became extremely excited. When it happens I’m overwhelmed with all of the possibilities and ideas on how to make whatever it is better or more profitable.
What separates the projects that do well from the ones that end up in the trashcan is what I have to show for it when that wave of excitement is gone. The wave doesn’t always hit at the beginning of a project, and the things I’m least excited about starting are the ones I usually can stick out to the end for that reason. It seems like these bursts create such an emotional high that the entire project is just depressing once they’ve left.
There’s been plenty of times where late at night I’ve been struck by that same flash of inspiration about a new idea. The problem is that by the next morning there isn’t anything real to keep me going. If there isn’t something near finished once the motivation is gone the project ends up getting scrapped.
I know that tomorrow I’m going to look at the project and I’m not going to feel anywhere near as excited as I felt about it today. But the difference between my successes and my failures has nothing to do with whether or not the excitement was there day in and day out. It was about whether or not I put in the hours and kept pushing. I’m not going to give into that nagging feeling that everything is wrong and that it needs another 2 months of development.
It’s done, I’m shipping it.