”…in fact, I can probably copy/paste everything I just said, clean it up, and turn it into a post called, ‘Why I started this blog’”
- Me, chatting on Skype about the material in this post 5 weeks ago.
I love writing, and I’ve toyed with the idea of creating a blog for about three years now. I’ve owned multiple domains and every single time I wanted to get started I would sit there staring at a list of themes and never really get anywhere. Ultimately I told myself that I couldn’t start writing until I knew exactly what I wanted my focus to be.
Learning SEO and implementing it for the companies I worked with screwed me up further. I started thinking of my writing as something that needed to be carefully tailored to drive traffic, rather than an enjoyable experience that also had the potential to provide value to those who found it. Don’t get me wrong, SEO is important, but it’s not something that should prevent you from starting your site. This is especially true when you’re creating a site with zero financial motive.
“I believe in the Equal-Odds Rule, which states roughly that a creator can’t entirely control the quality of their output. In order to do high impact excellent work, you have to do a lot of work, which includes low impact not excellent work.“
Well that’s no good. If that was true then I really needed to get started if I ever wanted to write something meaningful. Then I read further…
“My audience is whoever likes it - the site is written for me. If someone doesn’t like it at this point in their life, they’re not my audience for now.”
So I read that post, bought a domain, installed a horrible theme(that has since been replaced), wrote the frst post as quickly as I could, took a deep breath, closed my eyes, and hit Publish. When you stop focusing on perfection and instead focus on putting stuff out there you find you get over the ego issues remarkably quick. After the first post they’ve come easier and easier. Plus I’m already seeing tiny improvements in my writing.
Now I realize that all of my reasoning before about why I hadn’t started writing was just me being stupid, lazy, or giving into resistance. If you wait for the planets to align and everything to be perfect you’ll never get anything done. Being a perfectionist only becomes a good thing after you’ve shipped.
You can always change course down the line, and it’s easier to steer the boat once you leave the harbor. Stop waiting for the timing to be perfect, or researching every last detail of whatever your next project is and just launch it. Get started, you’ll probably learn everything faster making the mistakes yourself than you would reading about them anyway.